Privacy Policy

The 99 Kids (“The 99 Kids”) operates and may operate other websites. It is The 99 Kids’s policy to respect your privacy regarding any information we may collect while operating our websites.

Website Visitors

Like most website operators, The 99 Kids collects non-personally-identifying information of the sort that web browsers and servers typically make available, such as the browser type, language preference, referring site, and the date and time of each visitor request. The 99 Kids’s purpose in collecting non-personally identifying information is to better understand how The 99 Kids’s visitors use its website. From time to time, The 99 Kids may release non-personally-identifying information in the aggregate, e.g., by publishing a report on trends in the usage of its website.

The 99 Kids also collects potentially personally-identifying information like Internet Protocol (IP) addresses for logged in users and for users leaving comments on blogs/sites. The 99 Kids only discloses logged in user and commenter IP addresses under the same circumstances that it uses and discloses personally-identifying information as described below, except that commenter IP addresses and email addresses are visible and disclosed to the administrators of the blog/site where the comment was left.

Gathering of Personally-Identifying Information

Certain visitors to The 99 Kids’s websites choose to interact with The 99 Kids in ways that require The 99 Kids to gather personally-identifying information. The amount and type of information that The 99 Kids gathers depends on the nature of the interaction. For example, we ask visitors who sign up at to provide a username and email address. Those who engage in transactions with The 99 Kids are asked to provide additional information, including as necessary the personal and financial information required to process those transactions. In each case, The 99 Kids collects such information only insofar as is necessary or appropriate to fulfill the purpose of the visitor’s interaction with The 99 Kids. The 99 Kids does not disclose personally-identifying information other than as described below. And visitors can always refuse to supply personally-identifying information, with the caveat that it may prevent them from engaging in certain website-related activities.

Aggregated Statistics

The 99 Kids may collect statistics about the behavior of visitors to its websites. The 99 Kids may display this information publicly or provide it to others. However, The 99 Kids does not disclose personally-identifying information other than as described below.

Protection of Certain Personally-Identifying Information

The 99 Kids discloses potentially personally-identifying and personally-identifying information only to those of its employees, contractors and affiliated organizations that (i) need to know that information in order to process it on The 99 Kids’s behalf or to provide services available at The 99 Kids’s websites, and (ii) that have agreed not to disclose it to others. Some of those employees, contractors and affiliated organizations may be located outside of your home country; by using The 99 Kids’s websites, you consent to the transfer of such information to them. The 99 Kids will not rent or sell potentially personally-identifying and personally-identifying information to anyone. Other than to its employees, contractors and affiliated organizations, as described above, The 99 Kids discloses potentially personally-identifying and personally-identifying information only in response to a subpoena, court order or other governmental request, or when The 99 Kids believes in good faith that disclosure is reasonably necessary to protect the property or rights of The 99 Kids, third parties or the public at large. If you are a registered user of an The 99 Kids website and have supplied your email address, The 99 Kids may occasionally send you an email to tell you about new features, solicit your feedback, or just keep you up to date with what’s going on with The 99 Kids and our products. If you send us a request (for example via email or via one of our feedback mechanisms), we reserve the right to publish it in order to help us clarify or respond to your request or to help us support other users. The 99 Kids takes all measures reasonably necessary to protect against the unauthorized access, use, alteration or destruction of potentially personally-identifying and personally-identifying information.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. The 99 Kids uses cookies to help The 99 Kids identify and track visitors, their usage of The 99 Kids website, and their website access preferences. The 99 Kids visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using The 99 Kids’s websites, with the drawback that certain features of The 99 Kids’s websites may not function properly without the aid of cookies.

Business Transfers

If The 99 Kids, or substantially all of its assets, were acquired, or in the unlikely event that The 99 Kids goes out of business or enters bankruptcy, user information would be one of the assets that is transferred or acquired by a third party. You acknowledge that such transfers may occur, and that any acquirer of The 99 Kids may continue to use your personal information as set forth in this policy.


Ads appearing on any of our websites may be delivered to users by advertising partners, who may set cookies. These cookies allow the ad server to recognize your computer each time they send you an online advertisement to compile information about you or others who use your computer. This information allows ad networks to, among other things, deliver targeted advertisements that they believe will be of most interest to you. This Privacy Policy covers the use of cookies by The 99 Kids and does not cover the use of cookies by any advertisers.

Privacy Policy Changes

Although most changes are likely to be minor, The 99 Kids may change its Privacy Policy from time to time, and in The 99 Kids’s sole discretion. The 99 Kids encourages visitors to frequently check this page for any changes to its Privacy Policy. If you have a account, you might also receive an alert informing you of these changes. Your continued use of this site after any change in this Privacy Policy will constitute your acceptance of such change.